Havering Council awards £1m contract to Local Green Points to reward residents for reducing their rubbish and recycling more

Havering Council is about to embark upon a scheme that will reward residents for wasting less and recycling more in the first borough-wide rewards scheme of its kind in the Capital.

The Council has appointed Local Green Points to operate a new reward scheme for all its 100,000 households, which will be called London Green Points – Havering. Under the £999,728 five-year contract, the scheme will reward households for reducing the amount they throw away, and recycling more, by awarding Green Points. The points can then be spent online with over 1,000 products, vouchers and experiences to choose from, or donated to one of 12 local charity and community projects. In addition, their Green Points card will give them access to a whole host of discounts and special offers at a large number of local businesses across the borough.

Havering Council was successful in winning a grant from the Department of Communities and Local Government (DCLG) in support of its weekly rubbish collections and the cost of the reward scheme will be fully covered by the DCLG grant.

The scheme will see rubbish and recycling data analysed on a community basis, so flats and households will be treated the same.

Also, Havering Council was the first local authority in the country to use the Dynamic Procurement Purchasing System set up by the Royal Borough of Windsor and Maidenhead, and The Improvement and Efficiency Social Enterprise (iESE) to assist with the procurement process.

Councillor Barry Tebbutt, Havering Council’s Cabinet Member for Environment, joined local residents for a Love Food Hate Waste cookery workshop on reducing the amount of food that gets thrown away at Upminster Library on Monday 25 November to announce the contract award. He said:

“Havering has made great strides in recent years. Residents now recycle or compost 35 per cent of household waste compared tojust 27 per cent five years ago. And we also get a great turn-out for our free Love Food Hate Waste cookery workshops, swishing (clothes swap) events, Give and Take Days and more. But we want to do even better and I am confident residents, local businesses, schools and community organisations will really get behind this exciting new scheme.”

Local Green Points is one of the UK’s leading suppliers of rewards and incentives schemes to local authorities and is already working with a number of councils across the country to reduce disposal waste sent to landfill and incineration, and increase rates of recycling and reuse.  Graham Simmonds, Managing Director for Local Green Points, is looking forward to implementing the scheme in Havering, he said:

“Our focus as a company is on delivering measurable behaviour change by motivating and getting people to do the right thing, and the reward scheme will include a very broad range of rewards and incentives, including an option to donate points to local community projects; with over1,000 reward and incentive offers available for Havering residents, including iTunes and Luncheon Vouchers, there will be something for everyone and I amconfident the scheme will prove to be very popular with residents.”

Councillor Paul Bettison, Chairman of iESE, who is pleased to see a good level of interest from other local authorities in its DPS as an efficient procurement vehicle, said:

“The Dynamic Procurement Purchasing Systemsimplifies the procurement process for councils ensuring the best prices available on the market and a reduced timespan.  Being the first to use it, Havering will now be able to showcase to others its benefits and impact, thus encouraging more to begin thinking about incentivisation as a commercial way forward.

“Ensuring residents have the right information and the encouragement to think differently about how they deal with their waste is essential.  This new partnership will inspire people further as it supports local community projects and they will soon be noticing the differences and the contributions they are making to their environment.”

The new reward scheme will be introduced to all Havering’s 100,000 households in early 2014.  Residents wanting information about the scheme should contact Local Green Points on info@localgreenpoints.com or call 020 7326 5055 between 9am and 5.30pm, Monday to Friday.